“Business Adventuresremains the best business book I’ve ever read.” —Bill Gates,The Wall Street Journal
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. LongtimeNew Yorkercontributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
- ACCESSIBLE BUSINESS WRITING:A frequentNew Yorkerwriter, Brooks blends economic acuity with wit and approachability that will prove exciting to a wide range of readers.
- ENDURING INSIGHT:In today’s volatile financial climate, these astute analyses of financial successes and failures are valuable for their perspective and perspicacity.
- TIMELESS AND TIMELY:Looking at these stories through the lens of today’s economic climate, it is uncanny how these timeless tales bear a striking resemblance to financial events of recent years
John Brooks (1920–1993) was an award-winning writer best known for his contributions to theNew Yorkeras a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His booksOnce in Golconda,The Go-Go Years, andBusiness Adventureshave endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews forHarper’s Magazineand theNew York Times Book Review.
This business classic written by longtimeNew Yorkercontributor John Brooks is an insightful and engaging you-are-there look into corporate and financial life in America.
- Fans and followers of business narrative such asLiar’s PokerandBarbarians at the Gate
- Readers interested in the intricacies of the corporate and financial worlds
- People who enjoy business history